Trade Area
Ardmore, Oklahoma is the primary retail trade center for a 7-county area of Southern Oklahoma containing approximately 124,000 people.
Retail trade pull area
| County | Percent of trade area represented by county |
| Carter | 36.0% |
| Love | 7.0% |
| Jefferson | 5.4% |
| Johnston | 8.4% |
| Marshall | 10.5% |
| Murray | 10.0% |
| Garvin* | 22.7% |
| *A portion of Garvin County's population is included in the Ardmore, Oklahoma trade pull area. Many Garvin county residents work in Ardmore, Oklahoma and must shop in Ardmore at the end of the day, since most shops in Garvin County are closed by the time they get home. | |
| Source: Ardmore Development Authority, 2009 | |